At SP Consulting, we work across the continent to shape partnerships, elevate destinations, unlock investment, and support clients navigating Africa’s dynamic and opportunity-rich markets, through strategic government engagement, international campaigns, and investment facilitation.
SP Consulting is a cross-border advisory firm connecting Africa’s dynamic markets with global opportunity.
Headquartered in London and supported by extensive networks across the continent, we work with governments, tourism authorities, investors, and private organizations navigating Africa’s diverse commercial and strategic environments.
Our expertise spans destination marketing, government and diplomatic engagement, and investment facilitation, supported by direct experience working with international investors, public institutions, and tourism authorities. Each engagement is approached with discretion, strategic insight, and a deep understanding of the continent’s complexity and potential.
By combining international perspective with regional knowledge, SP Consulting acts as a trusted partner for clients seeking to strengthen global visibility, build meaningful partnerships, and open new pathways for growth across Africa and worldwide.
We bring structure, precision, and clear direction to complex, multi-stakeholder environments. Our advisory work enables clients to navigate diverse African and global markets with confidence, supported by transparent processes and well-defined strategic pathways.
We work alongside governments, institutions, investors, and private partners, at regional, national and international levels to build meaningful, productive relationships. By aligning perspectives and priorities, we create partnerships that advance shared objectives and strengthen cross-border engagement.
We combine global insight with nuanced regional understanding, applying informed analysis to shape strategies that align with long-term goals, national priorities, and evolving market dynamics. Our cognition-driven approach ensures decisions are grounded in context, intelligence, and long-term foresight.
We provide insight-driven strategic advisory services for organizations operating across Africa’s diverse and evolving markets. Our work spans tourism development, investment pathways, and government engagement - offering structured analysis, clear strategic direction, and tailored recommendations that support both immediate objectives and long-term priorities. With a global perspective and deep regional understanding, we position clients to act confidently in complex environments.
We design and coordinate international marketing and positioning initiatives that strengthen destination visibility on the global stage. Through carefully tailored creative narratives and targeted outreach, we support tourism authorities in showcasing the unique identity and competitive value of African destinations - enhancing appeal among travellers, trade partners, and media networks worldwide.
We support structured, high-level dialogue and engagement between governments, agencies, and global partners. This includes preparing strategic submissions, developing frameworks, and coordinating interactions that advance diplomatic, commercial, and development objectives. Our approach fosters clarity, alignment, and momentum across multi-stakeholder environments.
We support institutional investors in identifying and assessing high-potential opportunities across key sectors throughout Africa. By aligning investment priorities with national development goals, we support early-stage assessments, sectoral mapping, and structured engagement with relevant authorities. Our facilitation provides a clear pathway for investors seeking credible, scalable opportunities across the continent.
We guide clients through multi-party commercial engagements, bringing structure and clarity to complex transactions. This includes coordinating documentation, clarifying procedures, and maintaining clear communication among all stakeholders. Our approach ensures that cross-border deals progress efficiently, transparently, and in alignment with commercial and regulatory expectations.
We coordinate across ministries, agencies, institutions, and private partners to unify priorities and advance shared objectives. Our work includes developing proposals, frameworks, and engagement structures that reflect national strategies and support successful cross-border collaboration. By aligning diverse viewpoints, we build coherence around outcomes that matter.
SP Consulting is the Africa partner for SinoAm Global Fund, supporting their market engagement and investment activities across emerging African markets.
Acting as SinoAm Global Fund’s authorised regional representative, SP Consulting facilitates high-level stakeholder engagement across public and private sectors and supports the origination and advancement of investment opportunities aligned with the Fund’s strategic mandate, with a focus on infrastructure, energy, housing, and other priority development sectors.
SP Consulting coordinated and supported SinoAm Global Fund’s initial market engagement visit to Ghana, facilitating high-level discussions with senior government stakeholders as part of the Fund’s broader Africa market entry and assessment process.
As part of this visit, SinoAm Global Fund’s leadership met with Honourable Ernest Brogya Genfi, Deputy Minister of Defence of the Republic of Ghana, to explore early-stage perspectives on national development priorities and potential areas of future collaboration. The meeting formed part of a wider programme of stakeholder engagement designed to support informed dialogue and relationship building at both public and institutional levels.
Beyond individual meetings, the Ghana visit served as an important market familiarisation exercise, enabling the Fund to gain on-the-ground insight into Ghana’s investment climate, regulatory environment, and business landscape, while establishing foundational relationships across both public and private sectors.
SP Consulting coordinated and supported a high-level investment meeting in London between SinoAm Global Fund's Chariman, Mr Najib Choufani, Managing Director, Mr Tarek Choufani and senior representatives of the Government of the United Republic of Tanzania.
The meeting was attended by Honourable Professor Kitila Mkumbo, Minister of State in the President’s Office for Planning and Investment; Dr. Tausi M. Kida, Permanent Secretary in the President’s Office for Planning and Investment; His Excellency Mbelwa Kairuki, High Commissioner of the United Republic of Tanzania to the United Kingdom; and Mr. Amani Nkurlu, Principal Foreign Service Officer, Department of Economic Diplomacy, Ministry of Foreign Affairs and East African Cooperation.
SP Consulting designs and delivers international destination marketing campaigns that connect places with global audiences through high-impact, culturally relevant platforms.
Our work supports tourism authorities, government institutions, and destination brands seeking visibility, market traction, and engagement in key global cities.
In January 2026, SP Consulting launched the Visit Zanzibar London bus marketing campaign, a high-visibility destination marketing initiative.
The campaign was delivered in collaboration with the Zanzibar Commission for Tourism and the Tanzania High Commission in the United Kingdom, leveraging iconic London buses to promote Zanzibar to international audiences, stakeholders, and the wider public.
The Visit Zanzibar London campaign marked a milestone in destination promotion, demonstrating how out-of-home advertising in a global capital can be used to elevate awareness, reinforce brand positioning, and stimulate interest in emerging and established destinations alike.
Connect with us to explore opportunities across Africa and global markets